Dec 21, 2024  
2024-2025 Academic Catalog 
  
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2024-2025 Academic Catalog
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MKT 346 - CRM & Sales Technologies (3)

This course reviews technologies used to enhance salesperson and sales management productivity. Students should achieve basic proficiency in a Customer Relationship Management tool and will be exposed to a variety of sales technologies that assist in the sales process, including customer prospecting, sales pipeline management, and prospect/customer communication.
Prerequisite(s): MKT343
Grading Method: Letter Grade
Term Typically Offered: Every other Fall


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