MKT 473 - Principles of Advertising/Promotions Management (3)

This course focuses on the study of the principles of advertising and other promotional tools used in business. Topics include the development of advertising campaigns, positioning, creative/media strategies and evaluation. Key factors related to the structure of the advertising industry and economic, social, and regulatory contexts will also be considered.

Prerequisite(s): MKT241
Grading Method: Letter Grade
Term Typically Offered: Occasional offering