Dec 21, 2024  
2024-2025 Academic Catalog 
  
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2024-2025 Academic Catalog
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MKT 461 - Brand Management (3)

Product and brand management is the study of a broad range of activities centered around a line of products offered by an enterprise. This course exposes a student to the contemporary challenges of managing a product portfolio. The student will learn how to formulate strategies for building, leveraging, and defending brand positions. Through course lectures and readings, the student will acquire the knowledge needed to become a successful product manager.
Prerequisite(s): MKT241
Grading Method: Letter Grade
Term Typically Offered: Every other Spring


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