MKT 443 - International Marketing (3)

The globalization of markets enables companies to increasingly conduct their business across national borders. The international dimensions of marketing require management to understand and incorporate the difference of culture, politics, geography, and legal issues as they consider selling their products abroad. This course will introduce the student to the principles and concepts of international marketing through readings, case studies, and research projects.

Prerequisite(s): MKT 241
Grading Method: Letter Grade
Fee: Yes
Term Typically Offered: Spring