May 09, 2025  
2024-2025 Academic Catalog 
  
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2024-2025 Academic Catalog
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MKT 442 - Innovation & Product Management (3)

This course is designed to work through the process of innovation and product development. The product life cycle is explored within the context of disruptive innovation. Students will be exposed to the techniques for idea generation, turning these ideas into products and services that meet specific consumer needs, testing their marketing feasibility, and launching the product. This course will emphasize the use of teams for collaboration and hands-on projects.
Prerequisite(s): MKT241
Grading Method: Letter Grade
Term Typically Offered: Every other Fall


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