Impact the World! Asbury’s reputation for academic excellence and spiritual vitality is spread far and wide. AU’s rigorous liberal arts education is what employers seek and the University is focused on helping you impact the world by finding your part in God’s plan. You will feel His presence and tight-knit community when you visit campus. You’ll never be just a number here, you’ll be part of a very successful, serving family.
Unique Value! With academic, multicultural, talent and need-based scholarships – plus grants – nearly every student receives financial aid. Graduation rates, retention rates and job placement rates are much better than public schools in Kentucky, and thus AU is annually rated in the top 10% for Nationwide Best Value.
Students in this course are introduced to the tools and methodologies used in the field of consumer and business marketing research. Attention is given to problem definition, research design, gathering information, and data analysis to assist management in the marketing decision-making process. Prerequisite(s): MKT241 and BU 261 Grading Method: Letter Grade Term Typically Offered: Spring
