MKT 342 - Consumer Behavior & Decision-Making (3)

Understanding consumers’ needs, wants and the process by which they are satisfied is crucial to a successful marketing program. This course explores consumer behavior such as buying patterns, motivation and search behavior from multiple perspectives including social, cultural, psychological and economic perspectives particularly as they apply to consumer decisions and post-purchase emotions. The objective is for students to synthesize these perspectives in order to understand the implications for marketing an organization’s goods and services.

Prerequisite(s): MKT241
Grading Method: Letter Grade
Term Typically Offered: Fall