MKA 241 - Principles of Marketing (3)

Through the development of new products, the pricing and promotion of those products, and the distribution of those products, marketing provides value to customers and value to the business (or non-profit) organization. This course explores each component of this “marketing mix” and establishes a foundation for using these marketing elements in practice and for future more detailed learning. Students will learn how businesses interact with their customers in the marketplace through reading, case studies, guest lectures, and projects.

Prerequisite(s): None
Grading Method: Letter Grade
Term Typically Offered: Fall, Spring