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Nov 03, 2024
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COM 431 - PR Management & Strategy (3)This advanced PR course challenges students with case studies and familiarizes them with strategic management tools such as media monitoring, crisis planning, content analysis and questionnaire development. Students pick a client and act as their PR agency, with an emphasis placed upon media interaction and training.
Prerequisite(s): COM 281 Grading Method: Letter Grade Fee: Yes Term Typically Offered: Every other Spring - even years
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