Apr 16, 2026  
2025-2026 Academic Catalog 
  
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2025-2026 Academic Catalog
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MBA 546 - Integrated Sport Marketing Strategies (3)

This course focuses on the management of the developing, implementing, and evaluating of marketing strategies for sports organizations and companies. This course emphasizes developing the skills and experience needed to make strategic decisions, regarding the direction of the firm’s marketing efforts. Attention is also focused on how strategic marketing contributes to the development and implementation of an organization’s overall business strategy.
Prerequisite(s): None
Grading Method: Letter Grade
Term Typically Offered: Summer


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