MBA 516 - Strategic Marketing (3)

A study of current challenges in today’s global marketing environment. A key aspect is understanding the need to develop a competitive advantage by creating customer value. Further understanding of marketing strategies, positioning, market segmentation, pricing, communication, and distribution channels will take place. Emphasis will be on developing skill for entering new markets.

Prerequisite(s): None
Grading Method: Letter Grade
Term Typically Offered: Fall