COM 461 - Social Media Marketing (3)

The growth of social media channels and applications have changed how business conducts marketing, especially how business communicates with and interacts with consumers. This course introduces students to strategic marketing approaches needed to develop an effective social media marketing strategy for meeting organizational goals. Students will learn social media research, planning, implementation, measurement, best social media practices, and how to create successful programs and campaigns. Students will also execute a social marketing strategy, contribute to a course blog, conduct a 3-week social media campaign for a real client, and create a digital presentation analyzing their experience.

Prerequisite(s): None
Grading Method: Letter Grade
Term Typically Offered: Spring