May 09, 2024  
2023-2024 Academic Catalog 
  
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2023-2024 Academic Catalog
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COM 431 - PR Management & Strategy (3)

This advanced PR course challenges students with case studies and familiarizes them with strategic management tools such as media monitoring, crisis planning, content analysis and questionnaire development. Students pick a client and act as their PR agency, with an emphasis placed upon media interaction and training.
Prerequisite(s): COM 281
Grading Method: Letter Grade
Fee: Yes
Term Typically Offered: Every other Spring-even years


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