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May 20, 2024
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MKT 473 - Principles of Advertising/Promotions Management (3)This course focuses on the study of the principles of advertising and other promotional tools used in business. Topics include the development of advertising campaigns, positioning, creative/media strategies and evaluation. Key factors related to the structure of advertising industry and economic, social and regulatory contexts will also be considered.
Prerequisite(s): MKT 241/MKA 241 Grading Method: Letter Grade Term Typically Offered: Occasionally offered
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