MKT 344 - Sales Management (3)

This course focuses on the development and management of sales force strategy, both at the field management and executive levels. Topics include sales force design, optimal use of sales force technology, recruiting, training, compensation, evaluation and sales force motivation. Learning is reinforced through role-play activities and interaction with professionals in the field.

Prerequisite(s): MKT 241/MKA 241
Grading Method: Letter Grade
Term Typically Offered: Every other Spring