MKT 343 - Fundamentals of Professional Selling (3)

Everyone sells-whether it’s a product, service, idea, or themselves. Without a sale there is no business. This course equips the student with the fundamental principles and concepts of personal selling and sales management. Personal selling skills prepare students to rapidly enter the marketplace and contribute to their company’s success. The strategic selling process is also studied with a focus on business-to-business selling. Learning approaches include instruction in class, role playing, and reading materials.

Prerequisite(s): None
Grading Method: Letter Grade
Term Typically Offered: Fall