Nov 28, 2022  
2022-2023 Academic Catalog 
  
2022-2023 Academic Catalog
Add to Portfolio (opens a new window)

MKT 443 - International Marketing (3)

The globalization of markets enables companies to increasingly conduct their business across national borders. The international dimensions of marketing require management to understand and incorporate the difference of culture, politics, geography, and legal issues as they consider selling their products abroad. This course will introduce the student to the principles and concepts of international marketing through readings, case studies, and research projects.

Prerequisite(s): MKT 241  
Corequisite(s): None
Contract Course: No
Pass/Fail Grading: No
Fee: Yes
Term Typically Offered: Spring



Add to Portfolio (opens a new window)