Feb 03, 2023  
2022-2023 Academic Catalog 
  
2022-2023 Academic Catalog
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MKA 442 - Innovation & Product Management (3)

This course is designed to work through the process of innovation and product development. The product life cycle is explored within the context of disruptive innovation. Students will be exposed to the techniques for idea generation, turning these ideas into products and services that meet specific consumer needs, testing their marketing feasibility, and launching the product. This course will emphasize the use of teams for collaboration and hands-on projects.

Prerequisite(s): MKT 241/MKA 241
Corequisite(s): None
Contract Course: No
Pass/Fail Grading: No
Fee: No
Term Typically Offered: Every other Fall



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