Feb 03, 2023  
2022-2023 Academic Catalog 
  
2022-2023 Academic Catalog
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MKA 345 - Advanced Professional Selling (3)

Focused on large account business-to-business (B2B) sales, this course builds upon skills learned in Professional Selling (MKT 343/MKA 343) and introduces higher level techniques used in more complex sales situations. Topics include selling at the C-level, negotiations, large account management, and team selling. Role plays with both classmates and guest “customers” will reinforce learning, as will interaction with professionals in the field engaged in large account sales.

Prerequisite(s): MKT 343/MKA 343
Corequisite(s): None
Contract Course: No
Pass/Fail Grading: No
Fee: No
Term Typically Offered: Occasionally offered



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