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May 09, 2024
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MKT 345 - Advanced Professional Selling (3)Focused on large account business-to-business (B2B) sales, this course builds upon skills learned in Professional Selling (MKT 343/MKA 343) and introduces higher level techniques used in more complex sales situations. Topics include selling at the C-level, negotiations, large account management, and team selling. Role plays with both classmates and guest “customers” will reinforce learning, as will interaction with professionals in the field engaged in large account sales.
Prerequisite(s): MKT 343/MKA 343
Grading Method: Letter Grade
Fee: Yes
Term Typically Offered: Every other Spring
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